Description

Opening a real estate office has many moving parts – more than is possible to cover in a one-day course. This course provides a foundational blueprint of all the elements involved in opening, managing and growing a real estate company. This course will teach you how to: Describe the key factors to consider when opening a real estate office. Perform a SWOT analysis to identify strengths, weaknesses, opportunities and threats in yourself and local marketplaces. Understand the various economic aspects and analysis of opening a real estate office. Compare the differences between going independent or opening a franchise. Identify the legal structure of real estate brokerages. Follow the guidelines established for real estate brokerages in your state. Set measurable goals and develop a mission and vision statement. Understand the various types and styles of real estate brokerages operating in today’s environment. Implement best practices for recruiting new and experienced agents and how to onboard. Understand the risk management benefits of policies and procedures and having an Office Policy Manual. Identify and implement the key components to build lead generation, SEO, and a social media presence. Develop a communication strategy for your office and team. Identify characteristics of successful managers and leaders. Understand key financial terms, financial reports and how to conduct a breakeven analysis. Assess compensation planning options for sales associates and staff. Address other business components that keep brokers up at night.